Health Wealth and Relationship

The core desires Marketers Understand

Health, Wealth, and Relationship. In marketing, we recognize that many of our purchasing decisions are driven by fundamental human desires. These can typically be categorized into three core areas: health, wealth, and relationships.

Health:

This is a basic human need, and it drives a significant amount of our behavior. Anything that promises to improve our health, boost our fitness, help us lose weight, or increase our longevity can be highly attractive.

Wealth:

Most people desire financial security and independence. Therefore, products or services that promise to help us increase our income, manage our money better, or invest wisely tend to be very appealing.

Relationships:

Human beings are social creatures by nature, so anything that helps us build or improve our relationships, develop better communication skills, or find love can be extremely compelling.

Understanding these core desires allows marketers to create and promote products and services that truly resonate with consumers on a deep level, driving demand and customer engagement. By tying these core desires into your marketing strategy for promoting the controversial story, you’ll tap into your audience’s most fundamental motivations and desires, which can have a powerful impact on the success of your campaign.

Inspired by Terri-Jean Bedford
Canada’s Most Famous Dominatrix

She fought the Law, and Won!!